Shi Yuzhu: most famous comeback in China
If Shi Yuzhu wanted to, he would have become the subject of media figures.
“From nothing to a billionaire, he is a well known winners from billionaireto nothing, and he was a famous failure; from nothing to a billionaire, heis a famous comeback; he has created a unique story on the history of Chinaand the world economy“. CCTV China economic person of the year for Shi Yuzhuof the citation shows in the history of China‘s economic heft. 2008 rankingShi Yuzhu with net worth of $ 2.8 billion global rich list at number 7 on the Internet.
From impoverished youth, to the billionaires ranked eighth, and debt of morethan 200 million “of the country‘s poorest people“, then to the net worth ofbillions of capitalists, Shi Yuzhu played a major comeback, and performance.
Shi Yuzhu is a giant network of now‘s Chairman and CEO, leads a tour Sundogs, self-deprecating big mouth “hip hop“ life.
He can in micro-Bo Shang cool he of “Obama” and “Austrian meimei”, also can Sun journey 2T stage a row row beauty of thigh, also can hinted himself for mingzhi no short livelihood Bank do poured male, can to support giant network second half of will main push of fairy man theme online game fairy man world name main movie, gave its screen made his debut show, starred in “Jade Emperor” a angle.
Compared with LIU Chuanzhi business such as the Godfather, Shi Yuzhu has ahippie-type of wanton and everything the light wind. For Shi Yuzhu, perhaps,his return is not only harvest is a wealth, more‘s attitude toward life andsociety.
In 1992, a well-known media in Beijing, Shanghai, Guangzhou and other citiesof tens of thousands of youth conducted a questionnaire survey, one of thequestions was, “your favorite young people“. The result, the first name isBill Gates, the second name is Shi Yuzhu.
In July 1989, a man named Shi Yuzhu of the Anhui youths standing alone inthe spacious mess on the streets of Shenzhen.
Shi Yuzhu of the Pack at this time, only the dongnuoxijie 4000 Yuan, and hespent 9 months M-6401 desktop publishing and printing system softwaredevelopment effort. Shi Yuzhu looks thin weak Gawain, a look is theappearance of a pair of scholars in the South. But he has exceeded an unusual gamble nature, that nature will repeatedly emerge in the course ofhis future business. First few days in Shenzhen for a few days, he wouldmake the first bet in a lifetime decision. He phoned the computer world, andoffered to put a 8400 worth of ad “M-6401: a historic breakthrough.“ Onlyrequirement is advertising before they are paid. “If the ad doesn’t work, Ionly pay half the advertising costs, and then had to run Yao. “Afterwards,he said.
13 days later, he received three a total of 15820 Yuan bank accountremittance. Two months later, he earned 100,000 yuan. This is his businesscareer in the “pot of gold“, he and a stream of all the money thrown intoadvertising. 4 months later, he became a young millionaire.
In January 1990, Shi Yuzhu flew into two at Shenzhen University studentapartment, in addition to the next floor a week to buy instant noodles, hestayed in front of the computer for 150 days and nights. This time, he tookout the M-6402 word processing software products. When he walked out of theroom very dark when messy student apartment, he found that all the furniturein the House were gone, wife also disappeared not seen for several months.However, he is standing at a new starting point. He came from Shenzhen toZhuhai, and gave their own technology companies a very famous name—“Giants“. He announced that the Giants to become IBM.
In “giant“, was soon again his gambling nature led him to a decision that was opposed by all: computer manufacturers, as long as all over the countryordered 10 pieces of “giant“ Hancock, Zhuhai, will be free to participate inthe “giant“ of the sale. Over time more than 200 dealers from scholars,gathered in Zhuhai, Shi Yuzhu to cost hundreds of thousands of Yuan, fightsroom to weave a chain of China‘s computer industry‘s largest distributionnetwork. The next year, “Giants“ Hancock sales ranked first of similarproducts in one jump, the company received net profits of more than 10 million Yuan.
Starting from 1992, “giant“ computer industry, China has suddenly become a“leader“, Shi Yuzhu was named “man of the reform of China‘s top ten“, “tenoutstanding technology entrepreneurs in Guangdong Province“.
In 1992, on top of the cause of Lin Feng Shi Yuzhu proudly decided to buildgiant buildings. “Giant“ assets have exceeded 100 million Yuan, aboutmillions of Yuan liquidity. Initial plan was to cover 38 floors, mostly for personal use, and no real estate ideas. The second half of the year, aleader of “giant“ inspections. When he was introduced to when giant buildingsite visit, Pangu around, extremely expensive spirits said to Shi Yuzhu, thebuilding‘s location is very good, why not build something a bit higher? isthis phrase, let Shi Yuzhu changed his mind. Giant building design up from38 to 54, later identified as 70 floors.
Giant building is the first in Hong Kong, one of the real estate market ofuncompleted. Carrying the giant Group‘s illustrious reputation and a strongmarketing campaign, giant building uncompleted flats sold in Hong Kong are very fire, 1 square meters sold more than 10,000 Hong Kong dollars, withsales in the Mainland, Shi Yuzhu suddenly rings into 120 million Yuan.
In 1993, taste the sweetness of Shi Yuzhu in the uncompleted sales foundthat computers are too hard. Rapidly growing domestic market there are somany lucrative industry to tempt him. Soon, the merchant qualities, heselected the most popular health products industry.
Since then, Shi Yuzhu embarked on a multi-line war and Ju Rong ju loss ofbig–headed way. He take command, set up campaign headquarters consists ofEast, Central, South, North, Northeast, Southwest, Northwest and eightoverseas front, of which more than more than 30 independent branch intoarmy, Division, General Manager at all levels to “Army Commander“ or“Commander“, “teachers“.
Shi Yuzhu to through the “militarization“ of operation, from health productson the market to kill off one way. On May 18, 1995, Shi Yuzhu an “attack“.The “Giants“ of cluster bomb, a one-time introduction of computers, health products, drugs, three series of 30 new ads, weight-loss, brain, kidney,bold, strong cocktail, covering almost all health concepts, put on a rack ofextensive cultivation. This could be advertising in Chinese corporatehistory one of the most intensive product promotion activities.
Time, the storm of advertising, news bomb like crazy torrents, thousands ofyoung and enthusiastic marketers went to the market, “giant“ of the productsin the shortest possible period of time appear in 500,000 stores over thecounter nationwide. Less than half a year, subsidiaries of giant groupdevelopment from 38 to a record 228, personnel increased from 200 to 2000.According to statistics, at its peak, the giant group processing, matchingfactory has reached 150. At this time, Shi Yuzhu bet personality and eager for quick success and Barb to be exhaustive. As one of his men put it,“knowledge of the young talent is obviously extremely contemptuous of publicintellectual on the advertising campaign has too much confidence.“ Peopleonly know in the future, when an article was widely distributed by gianthealth products “shark cartilage“ as a promotional copy of the sharks arenot cancer, its signature is a United States University of California DrYuan bin, but really he is a know nothing about health care from the handsof foreign language students. Copy even the case, other health products,mostly brand-name College news or talented fiction into the Chinese minds.More surprising is that the giant health care manager was developed by anadvertising company Manager concurrently. Shi Yuzhu wanted “people totestify,“ the backbone of the health care battle is not scientific researchpersonnel, but some rely on imagination and writing scholars eating.
Shi Yuzhu is unexpected, domestic health food market gradually to astandstill, while the giant edifice is like a big mouth forever open to rely on an enormous amount of money every day to fill out in order to continue togrow, multi-line war consequences finally emerged. In compellingcircumstances, Shi Yuzhu corporate liquidity will have to continue to deployhealth products to fill the giant in the construction of the building,resulting in a stretched the battlefield, a loss.
Since October 1996, giant Group‘s headquarters in Hong Kong, Zhuhai cityindustrial zone, the Nineth workshop more lively, bought some giant buildingto put creditors in accordance with the original contract to the giant groupHouse. But they see the protruding piece of engineering, and a growingnumber of signs that giant group probably has lost the ability to continue to build the building. News spread like wildfire and volume like a typhoonblew every corner of Zhuhai city, is not very large. Those with hard earnedmoney to buy a building uncompleted, originally dreamed of earning aticket‘s smaller creditors bear anymore. Eye crowd of man into a giantgroup.
By January 12, 1997, dozens of creditors and a group of journalists rushedto the giant Group‘s headquarters, “giant“ image in the eyes of the publicand the media collapsed, beyond redemption. Actually, the crisis facing thegiant group was not to the point of winning.
Despite the failure of the Giants battle for the health promotion, but didnot complete loss of brand reputation in the market. In fact, giant buildingground works have been completed, only 10 million yuan of funds can bemoved, according to the real estate construction, five days could build up alayer, just cover up one layer at a time, creditors of the siege can benice, a lot of unexpected conflicts can be reconciled. However Shi Yuzhustranded.
In the three months after the financial crisis exposed, Shi Yuzhu is finallypresented to the media a “giant restructuring plan“, which consists of twoparts, one is based on the price of 80 million Yuan to sell 80% stake in the giant building, second, cooperation in the formation of brain gold, giantfertilizer and other products marketing company, to restart the market. Butover more than 10 ultimately fail. In this process, a huge “Legion ofgiants“ eventually disintegrating. Shi Yuzhu has faded from public view.